SMEs
are the market leader for a kind of handicraft products, the market area: 60%
of the remaining 40% of local and foreign markets (foreign). Model of marketing
is done by displaying a physical product to consumers (domestic and foreign) by
following the exhibition even at least once every week held the Regional
Government of Surakarta. Existing communication tools used in the form of PSTN
phone to the relationship between suppliers of raw materials, the relationship
wih the buyer. Preview selling price of a simple product (a type of laptop bags
from newspapers) sold about $ 7 US per unit (dollar)
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